We support founding teams looking to accelerate their current sales efforts to the next level or build their first GTM motion from the ground up. Our experience includes working for firms led by Midas-list investors, operating at world-class GTM teams from pre-$1m in ARR to $1.5B ARR, and being in the seat with founders on their journey from $0-100M+ ARR prior to raising their next fundraising rounds from Tier-1 investors.
Our goal is to be the de-facto firm to complement the strengths of technical founders, and ramp them faster through expertise and repeat patterns we see on a day-to-day basis. We are not a playbook firm, but know how and when to deploy the right tools to ensure you’re making the right strides towards product-market fit and building the best GTM team possible.
Conducting comprehensive reviews of current opportunities and guiding through existing sales processes to find repeatability.
Uncover the key motivations and reasons why your top users leverage your open source project and what are they key levers to conversion.
Understand the adoption path of top-of-funnel users leveraging your self-service product to acknowledge what levers are required to justify a purchase (or upgrades).
Ensuring a solid user/buyer journey to help navigate tougher "bottoms up" sales cycles.
Conducting interviews and recruiting at all levels (SDR to VP of Sales)
Identifying expansion or conversion paths with initial customers/users.
Make it easy to buy from.™️ (Self-Service —> Strategic Enterprise $1M+). Optimizing and refining pricing models through data and buyer feedback.
Coaching and partnering with sales leadership
Conducting pipeline and deal reviews with AEs
Managing Account Executives on full-sales cycles
Exercises to test and building pipeline (outbound and leveraging inbound for faster wins).
Providing coaching and support to founders on discovery, leveraging roadmap to drive deals, their expertise to win markets and beat competitors.
Developing Ideal Customer Profile (ICP), customer conversations, learning what, how, why to build things that generate revenue (current and future state)
Ensuring the right solutions are in place for sales growth and enablement
Collecting product feedback to identify current and future roadmap opportunities
Look for ways to identify what your developer community needs to be successful through discovery
We have worked at a range of SaaS companies in the earlier stages of growth based on our drive to build and grow new functions. We are inspired by building alongside world-class founders and teams.
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